Paid advertising on Meta, TikTok and Google
Campaigns built around one question, what each rupee brings back, then tested, trimmed and scaled every week.
Boosting a post is easy. Running ads that bring in enquiries at a cost the business can live with takes structure: the right audiences, creative made for ads, tracking that shows which campaign produced which lead, and someone watching the numbers every week.
We plan and run campaigns on Meta (Facebook and Instagram), TikTok and Google, make the ad creative in-house, and connect the results back to your WhatsApp, your forms and your sales.
What you get
Campaign strategy
Objectives, audiences, budget and the offer, agreed before any money is spent.
Ad creative
Static, carousel and short-form video ads from our creative team, tested against each other.
Tracking setup
Pixels, conversion events and lead tracking, so results are measured in enquiries and sales rather than clicks.
Ongoing management
Budgets and audiences adjusted as results come in: weak ads paused, strong ones scaled.
Retargeting
Bringing back people who visited, messaged or engaged but have not bought yet.
Reporting
Spend, leads, cost per lead and what changes next, every month.
From first call to results
Plan
Goals, audiences, budget and the offer that will lead the campaign.
Build and track
Ad accounts, tracking and creative set up before launch.
Launch and test
Several audiences and creatives run side by side to find what works.
Optimise and scale
Budget moves to the winners, and new creative replaces what fades.
Is this right for you?
- Businesses that need enquiries this month, not next year
- Brands launching a product, a branch or an offer
- Companies already spending on ads without clear results
- Online stores that need more sales from the traffic they already get
Case studies
Paid Advertising: common questions
How much should we spend on ads?
It depends on your market and your goals. We recommend a test budget first, then scaling what works. Our management fee is separate from the ad spend you pay Meta, TikTok or Google.
Should we advertise on Facebook or Google?
Google reaches people already searching for what you sell; Meta and TikTok reach them before they search. Most businesses do best with both, weighted towards where their customers are.
Do you make the ads?
Yes. The creative is made by our in-house team and refreshed as results come in.
How do we know it is working?
Tracking is set up before launch, so every report shows leads and cost per lead, not just reach.