Myra
Integrated POS & Performance Marketing Ecosystem
Myra Patisserie is a café and patisserie in Jeddah supported by an integrated POS and performance marketing solution from Cambridge Marketing. The engagement connects day-to-day restaurant operations with data-driven customer acquisition and measurable sales performance.
- Industry: Food & Beverage
- Market: Saudi Arabia
- Location: Jeddah, Saudi Arabia
The challenge
Myra needed a more efficient way to manage orders, billing, products and sales reporting while improving how it attracted and converted customers in Jeddah. The goal was to strengthen both daily café operations and the performance of its digital advertising.
The approach
A complete restaurant POS system was implemented to streamline transactions, order management and sales reporting. Alongside this, Cambridge Marketing managed targeted performance campaigns using audience targeting, creative testing and ongoing optimisation to improve customer acquisition and advertising efficiency.
Deliverables
Restaurant POS System, Order & Billing Management, Menu & Product Configuration, Sales Reporting & Dashboards, Staff Onboarding, Performance Marketing Strategy, Paid Campaign Management, Audience Targeting, Creative Direction, Campaign Optimisation & Performance Reporting
Results
- +42% Monthly Sales Growth
- 3.8x ROAS
- 25K+ POS Transactions